Digital Marketing Course in Pune Details:
TechnoBridge Systems offers job oriented Digital Marketing Course in Pune. We provide 100% placement assistance through unlimited placement calls. It also offers practical, hands-on training through live projects and relevant internships. This course covers essential topics such as PPC, SEO, SMM, and SEM. The curriculum is designed to meet the needs of professionals, business owners, and job seekers. Students gain real-world experience in the roles and responsibilities of a digital marketing executive. We provides internship letter to every candidates who worked on the live projects. Our placement team provides lifetime support, including mock interviews, personalized career guidance, and ongoing job assistance. This course is perfect for graduates from any field who wish to start a career in the digital marketing industry or enhance their business's online presence.
What is Digital Marketing
Digital Marketing is the promotion of brands to connect with potential customers using the Internet and other modes of digital communication. It consists of the use of websites, apps, social media, emails, etc to promote or sell products or services. It can be in any form like online videos, display ads, search engine marketing, paid social ads, and social media posts.
What is the Scope of Digital Marketing
The scope of digital marketing is growing rapidly as businesses and consumers increasingly rely on online platforms. The global digital marketing industry is projected to grow at a CAGR of approximately 14.5% and reach $1.1 trillion by 2030. In 2024, the digital advertising market is forecasted to exceed $800 billion, with search advertising remaining a significant portion, expected to reach around $220 billion. Mobile internet advertising continues its dominance, with global spending projected to surpass $450 billion in 2024. This underscores the critical importance of mobile-first strategies in today's landscape. The demand for digital marketing professionals remains robust, with current estimates showing over 900,000 job openings in the field. As global internet penetration continues, with projections indicating over 6.5 billion internet users by 2028, digital marketing's growth trajectory is set to continue. This expansion provides ample career opportunities and enables businesses to achieve online success. Students and professionals equipped with digital marketing certifications are expected to experience enhanced job prospects and competitive salaries.
What You Get In This Digital Marketing Course:
Why Choose TechnoBridge For The Digital Marketing Course
With many courses on the internet, the TechnoBridge system offers many key advantages that help the student understand and learn Digital Marketing with ease. Here are a few key highlights of the Digital Marketing course at TechnoBridge Systems.
100% Job Assistance:
Unlimited placement calls and career support, along with thorough guidance.
Learn from Industry Experts:
Training by 29+ years of experienced professionals with an industry-aligned curriculum.
Internships and Live Projects:
Gain hands-on industry experience.
Mock Interviews:
Real-time interview preparation to boost your confidence and job readiness.
Affordable Fees:
Cost-effective training designed to be a smart career investment.
Comprehensive Study Material:
Easy access to modules, test papers, and assessments for seamless learning.
Recognized Certification:
Industry-approved certification to enhance your employability and credibility.
Digital Marketing Course Content [Updated 2025]
Digital Marketing Channels and Metrics:
- Email Marketing
- Pay-Per-Click Advertising(PPC)
- Search Engine Optimization(SEO)
- Display Advertising
- Social Media Marketing(SMM)
- Content Marketing
- Affiliate Marketing
- Online Public Relation
There are certain metrics or values to measure and track performances of digital marketing campaigns.
- Web traffic sources
- Brand awareness
- Cost per lead
- Website traffic leads
- Returning visitors
- Online conversion rates
- Lead conversion rates
- Click through rates
Search Engine Optimization
- Introduction to Search Engine Optimization
- Keyword Density
- What is Bounce Rate?
- Keyword Research
- Keyword Analysis
- What is Sandbox Effect?
- Google Penalty
- Black Hat SEO
- White Hat SEO
- Good and Bad SEO Techniques
- What is Google PageRank
- What is Domain Authority
- What is Page Authority
- Inbound Links
- Outbound Links
- What is Link Building
- What is Link Farming?
Keyword and SEO Stratergy
- Introduction to Keyword Research
- How and Why to choose Right Keywords
- Different types of keywords
- How to carry out Keyword Analysis
- Keyword Density Analysis
- Tools for Keywords Research
- What is keyword Proximity
- What is Keyword Prominence?
- What is Keyword Frequency in SEO?
- What is keyword streaming
- Localized Keywords Research
SEO On Page Optimization
- Introduction to On page Optimization
- Title, Description and Keywords Tags
- Difference between primary, secondary and tertiary tiles
- The length of titles, meta descriptions and Snippets
- Header tags and their Significance
- Important keywords in title, meta descriptions and content
- When and where keywords can be placed
- Difference between Internal and External Links
- Anchor Text
- Image tag optimization
- Content Optimization
- SEO friendly content
- URL Structure / Optimization
- Website structure & navigation menu optimization
- Robots.txt
- What is a Canonical Tag
- 404 Implementation
- Difference between HTTP and HTTPS
- Different types of Sitemaps and their significance
- The guidelines of Google SEO
- Broken link analysis
- Website architecture
- On page Analysis
- 301 & 302 Redirection
SEO Off Page Optimization
- Submissions of Search Engines
- Directory Submission
- Submissions of Blogs
- Blog Posting and Commenting
- Submission of Articles
- Submission of Press Releases
- Image Submission
- Social Bookmarking
- Documentation Sharing
- Forum Posting
- Video Sharing
- Free Classifieds
Assessing Efforts
- Google account setting up
- Keyword Research Tools
- What is the network in advertising?
- What are bids, ads and campaigns?
- What are ad formats?
- A complete walkthrough with the dashboard
- Demographics
- Social Settings
- Keyword Types (Broad, Phrase, Exact and Negative)
- AdWords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
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Search Engine Marketing-SEM
- Google account setting up
- Keyword Research Tools
- What is the network in advertising?
- What are bids, ads and campaigns?
- What are ad formats?
- A complete walkthrough with the dashboard
- Demographics
- Social Settings
- Keyword Types (Broad, Phrase, Exact and Negative)
- AdWords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
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Social Media Optimization
- Introduction to SMO
- The need to use social media?
- Benefits of social media optimization
- Several social media platforms
- Impact of using social media
Content Marketing
1. Introduction to Content Marketing and Strategy Building
- Introduction to Content Marketing
- What is Content Marketing
- Objective of Content Marketing
- What is Authority Blog
2. Content Creation
- •How to Write Captivating Content
3. Content Calender
- Content Marketing 7 Step Strategy Building Process
- 18 Types of Content with Examples
4. Measuring content marketing: metrics
- Keyword Research for Content Ideas
- Optimizing Content for Search Engines
5 Build an end to end content strategy for a brand
- How to Market your Content
Email Marketing
1. Introduction to Email marketing
- Fundamentals of Email Marketing
- How Email Works
- Bulk Email Overview
- Bulk Email Challenges
- Introduction to Email Marketing Software
2. Email campaign creation
- How to Create Email campaigns
3. Email copywriting and Design
- How to Set Up Lists
- How to write effective Emails
- Legal Constraints on Emails
4. Measuring and Optimising the email campaign
- Email Analytics
- How to Improve ROI with A/B Testing
5. Build an end to end email campaign for a brand
Web Analytics
1. Introduction to Webanalytics
- What is Analytics?
- Importance of Analytics for Business
- Installing Analytics code in site
- Analytics account structure
2. Google Analytics
- Setup Google Analytics Account
- Setting in Analytics
- What are Demographics in Google Analytics Account
- What is Language in Google Analytics Account
- What is System and Mobile in Google Analytics in Account
- What is Acquisition in Google Analytics
- Search Console at a Glance in Analytics tool
- Understanding Goals and Conversions
- How to setup Goals
- Different types of Goals
- How to setup Goals
- Different Types of Goals
- How to setup funnels in Goals
- Importance of Funnels
Experts Designed Practical Digital Marketing Courses for Professionals, Business Owners & Job Seekers:
TechnoBridge also offers Expert Designed Practical Online Digital Marketing Courses for Professionals, Business Owners & Job Seekers. All our candidates pursue online digital marketing training programs for different reasons. For professionals, it is an add-on to their existing skill set. Business owners use these skills for the progression of their business. Whereas, these skills help jobseekers get a job. Therefore, our courses are structured in order to meet the needs of different students.
Here’s a sneak peak of what professionals, business owners and job seekers gain from these courses:
Working Professionals:
Our digital marketing training programs help professionals add a new skill to their existing skill sets. If professionals have to reach their customers, they cannot depend only on traditional methods of marketing. They should use digital marketing channels which are within their budget. They will not only be proactive on social and digital media. At the same time, they could communicate with clients and get their opinions. So Professionals, learn fundamentals of digital marketing! Boost your career to greater heights.
Business Owners:
TechnoBridge has designed Practical Oriented Digital Marketing Course for business owners too. They get to learn the fundamentals of digital marketing. Additionally, they learn about the digital marketing channels used by top brands and businesses. Implementing these strategies would help them maintain a strong presence on social media. Thus, they would achieve their goals in a short duration. So, Business Owners learn the fundamentals of Digital Marketing and witness the exponential growth of your business in no time.
Job Seekers:
Currently, Employers recruit those employees who have technical as well as practical knowledge. Hence, industry experts at TechnoBridge have designed practical oriented Online Digital Marketing Courses with placement for students. The course has been structured to fulfill the current requirements of the industry. On concluding the course, Students will be successful digital marketers. So, join our courses to be the best Digital Marketing Professional in the industry.
Eligibility Criteria of Our Online Digital Marketing Courses
To be eligible for our courses, students have to possess a Bachelor’s degree in any relevant field. Here is a list of those who would be eligible and benefit from our courses
- Business Owners
- Sales and Marketing Professionals
- Advertising Professionals
- Job Seekers
- Graduate from any discipline
- Quality Assurance Executive RA
- Medical Coding
- Medical writer
How to Enroll for Digital Marketing Course?
Online Application:
Candidates can easily apply directly on our website for Digital Marketing courses with 100% placement assistance. Our team will receive your application and help you with further processes. Additionally, Candidates can directly call our admission officers on the official contact number +91-9257035703.
Digital Marketing Course Fees:
Our Digital Marketing Course Fee is just 25000/-.
Start Digital Marketing Career in Below Sectors:
Furthermore, here are the various sectors in which there could be lucrative job opportunities for digital marketers:
- Education Sector
- Banking
- Real estate
- IT Companies
- E-commerce
- Government sectors
- Event Companies
- New Startups
- Education Sector
- Advertising Agencies
- Film Institutes and Film Industry
- Telecom Sector
Companies and Clients for Digital Marketing:
Candidates who have completed Digital Marketing Course will be place in the following
sectors:
- Markets And Markets
- Wipro
- Coherent Market Insight
- Sokrati
- TCS
- GOMO
- Absolute Market Insights
- Meticulous Research
- Futurism Technology
- Market Research Future
- Reports Insights
Course Review
Anuva S.
Online Clinical Research Course
"This was definitely an ample decision for me to complete successfully this online
clinical research course during the lock down..it will definitely help me a lot to fix my career.it adds
a crown on my career.there was a proper syllabus and the ppt is really helpful for ever..the instructor
and the adminstrative part are also very good..their supervision really helped me a lot.thank you😊."
Nisha M.
Online Clinical Research Course
"Technobridge’s digital marketing courses are the best because trainers give you a
sneak-peek of a digital marketer’s daily routine. Students are given a variety of live projects during
their training. Furthermore, the industry experts give you constant feedback after evaluations and
assessments. After the course, I got a job with an attractive package. Thank you Technobridge."
Nikhil k.
Online Clinical Research Course
"Pursing a clinical research course from Technobridge was the best decision I made in
life. The course is inclusive of technical knowledge, soft skills and English sessions. Trainers give
students case studies and live projects, thus making it a practical and job oriented training. Also, one
gets feedback regularly as the trainers conduct regular assessments. Another thing is that you can also
pay a certain percentage of the fees after getting a job. I got placed promptly after my course was
done. A big thank you to everyone at TechnoBridge."
Divya B.
Online Clinical Research Course
"Good experience.... I like this system because they provide all required practical /
technical skills for job to place the candidates."
Frequently Asked questions
1. What is Digital Marketing?
2. What is the Eligibility for Digital Marketing?
Any graduate can apply for Digital Marketing Course.
3. Where do Candidates find Digital Marketing career opportunities?
4. What is The Fees For Digital Marketing Course?
Fees For Digital Marketing Course is 25000/-
