Introduction
Digital Marketing is a speedily growing field as people are actively using the internet and social media not only to buy things but also for the promotion of their products and services. At present, various businesses use the Internet to connect with their customers. If you are interested in how these things work, and how it is used for promotion, knowing about what Digital Marketing is the first step toward that. This blog will explore the abouts of Digital Marketing, the scope for it, and what career would be beneficial for you if you were to step into this field.
What is Digital Marketing?
Digital Marketing is a way for businesses or people to use the internet or social media to promote and sell their products or services. Digital Marketing uses websites, apps, social media, and emails as the means of communication between businesses and their customers. This can include various things like online videos, and posts on networking platforms. Digital marketing helps companies connect with people and make them aware of their products or services online.
What is the Scope of Digital Marketing in India?
Digital marketing is growing fast and offers many job opportunities. As businesses are moving online, the need for digital marketing experts is increasing. Marketing jobs are expected to grow by 10% between 2020 and 2030. India is one of the biggest internet markets in the world. With 225 million online shoppers in 2023, it has the third-largest online shopping base globally. Around 66% of Indians search for better deals online before buying, showing how important the internet has become. The e-commerce market in India is expected to grow to $120 billion by 2026. Government initiatives like Digital India and Startup India are helping more businesses go digital, creating new opportunities in marketing. India’s digital advertising market is also booming, expected to reach ₹35,000 crores by 2025. Platforms like WhatsApp, Instagram Reels, and YouTube Shorts are popular tools for businesses to connect with people. This makes digital marketing a great career choice with a bright future.
Why Choose Digital Marketing?
How to Become a Digital Marketing Professional?
Entering any field at first can be quite intimidating and can seem hard to approach. There are some of the ways that you can learn for an easy understanding of how to become a digital marketing professional.
First thing anyone can do is, always be curious about things. With technology evolving at a very fast pace, we have a lot of developments, tools, softwares coming in daily. Hence, being curious about it and never stop learning is a key.
Before marketing, make sure to fully understand a brand, learn what is their target audience, what they want to convey. Find a balance between it, and then make plans accordingly.
Know the internet thoroughly. Internet is a big place with the guidelines changing continuously. Learn to adapt and act. Understand what are the current regulations, adapt in your plans and execute it accordingly.
Getting certifications and courses is always a plus. Having a certification in the field, and doing courses can help you gain many advantages that are useful for enhancing your profile and helping you stand out from others.
Why Choose Technobridge for the Digital Marketing Course?
TechnoBridge offer you a lot of key advantages can help you advance in your career along with learning at the same time. With all the add on benefits that you can enjoy, TechnoBridge provides you:
- 100% Placement Assistance:Unlimited walk-ins, interview calls along with 100% placement assistance.
- Internships and Live Projects:Get practical industry experience.
- Learn from Experts:Training by 29+ years of experienced professionals with an industry-aligned curriculum.
- Mock Interviews: Mock interviews and full preparation to boost your confidence and make you ready for jobs
- Affordable FeesExtremely affordable fees with excellent service
- Lifetime Course AccessYou can access materials anytime at your convenience.
- Flexible Batch TimingsConvenient schedules of batches that can fit you.
- Comprehensive Study MaterialEasy access to modules, test papers, and quizzes.
- Recognized CertificationGet Industry-approved certification after completion of the course.
- 100% Placement Assistance:
- Internships and Live Projects:
- Learn from Experts:
- Mock Interviews:
- Affordable Fees:
- Lifetime Course Access:
- Flexible Batch Timings:
- Comprehensive Study Material:
- Recognized Certification:
Why Choose Technobridge for the Digital Marketing Course?
TechnoBridge offer you a lot of key advantages can help you advance in your career along with learning at the same time. With all the add on benefits that you can enjoy, TechnoBridge provides you:
Unlimited walk-ins, interview calls along with 100% placement assistance.
Get practical industry experience.
Training by 29+ years of experienced professionals with an industry-aligned curriculum.
Mock interviews and full preparation to boost your confidence and make you ready for jobs.
Extremely affordable fees with excellent service.
You can access materials anytime at your convenience.
Convenient schedules of batches that can fit you.
Easy access to modules, test papers, and quizzes.
Get Industry-approved certification after completion of the course.
Who Can Go for Digital Marketing?
Working Professionals: As working professionals, you can gain new skills in your career, and connect with customers through digital channels that can increase your growth.
Business Owners: You can learn digital marketing strategies to strengthen and grow your business at a rapid pace.
Job Seekers: As a job seeker, you can gain technical and practical knowledge to meet industry demands and make a career for yourself.
What Can You Gain After Completion of the Course?
Strengthen your basics in digital marketing.
Practical experience with live projects.
Knowledge of top digital marketing channels.
Skillsets to create different projects.
Career growth and business success.
Eligibility for Digital Marketing Course:
Aspiring candidates must at least have a bachelor’s degree in any field
The degree should be from a recognized college or university.
Course Duration and Fees
The Digital Management course at TechnoBridge is designed to be completed in just 3 months with extremely affordable fees.
Salary and Certification
Digital Marketing professionals get rewarding career opportunities with competitive salaries. Salaries may vary according to the job role. Additionally, TechnoBridge provides a certificate of Digital Marketing after successful completion of the course.
What Will Be The Role Of Digital Marketing in the Future?
As the technology progresses the role of Digital Marketing is going to be on the rise as well. The recent development in AI is also the reason that marketers understand how people create content that fits their needs. Short videos on platforms like TikTok, YouTube Shorts, Instagram Reels, etc are popular for grabbing attention. Customers will be able to see how products look in their own space with the help of Augmented Reality (AR), making it easier to choose. The market of influencers will shift and small influencers are expected to benefit because of their ability to connect better with their customers. Protecting the customer policy will be at the position of priority. Overall, Digital Marketing is on its way to become more creative as it will be focusing more on making connections with the customers.
Scope of Industries Hiring Digital Marketing Professionals
- IT:The IT industry uses digital marketing to show off software and tech services to people all over the world.
- Banking:Banks use digital marketing to connect with customers and promote their financial products.
- E-commerce:Online shopping businesses rely on digital marketing to boost sales and reach customers effectively.
- Education:Schools and universities use digital marketing to attract students and promote their courses online.
- Real Estate:Real estate companies use digital marketing to show properties and find potential buyers through things like virtual tours.
- Telecom:Telecom companies advertise their services and keep in touch with customers using digital marketing.
- Advertising:The advertising industry depends on digital marketing to create campaigns that reach many different audiences on various platforms.
- Startups:New businesses use digital marketing to get noticed and compete in the market with creative strategies.
- Government:Government agencies use digital marketing to share information about their programs and engage with citizens.
- IT:
- Banking:
- E-commerce:
- Education:
- Real Estate:
- Telecom:
- Advertising:
- Startups:
- Government:
Scope of Industries Hiring Digital Marketing Professionals
The IT industry uses digital marketing to show off software and tech services to people all over the world.
Banks use digital marketing to connect with customers and promote their financial products.
Online shopping businesses rely on digital marketing to boost sales and reach customers effectively.
Schools and universities use digital marketing to attract students and promote their courses online.
Real estate companies use digital marketing to show properties and find potential buyers through things like virtual tours.
Telecom companies advertise their services and keep in touch with customers using digital marketing.
The advertising industry depends on digital marketing to create campaigns that reach many different audiences on various platforms.
New businesses use digital marketing to get noticed and compete in the market with creative strategies.
Government agencies use digital marketing to share information about their programs and engage with citizens.
What are the Career Options in Digital Marketing
Position | Salary Range per Year | Description |
---|---|---|
Digital Marketing Executive | ₹2,00,000 to ₹5,00,000 | Handles various digital marketing tasks to promote brands online. |
SEO Specialist | ₹2,20,000 to ₹8,00,000 | Focuses on optimizing websites to improve search engine rankings. |
PPC Analyst | ₹2,50,000 to ₹6,00,000 | Manages pay-per-click advertising campaigns to drive traffic and conversions. |
Social Media Manager | ₹3,00,000 to ₹12,00,000 | Develops & executes social media strategies to enhance brand presence. |
Content Strategist | ₹3,00,000 to ₹10,00,000 | Plans & creates content that aligns with business goals and engage audiences. |
Top 10 Companies for Pharmacovigilance
TechnoBridge’s students would get job opportunities in the following companies after their Pharmacovigilance Training.
- Wipro
- TCS
- Amazon
- Sokrati
- Meticulous Research
- Futurism Technologies
- Fresh Prints
- Mamaearth
- FirstCry
Career Path And Salaries in Digital Marketing
Your career path might start with you being an Entry-Level Digital Marketing Intern or Digital Marketing Assistant and can earn around three to five lakhs annually. At a Mid-Level position, you might get positions like Digital Marketing Specialist or Manager and can earn six to ten lakhs per year. At Senior Level positions, you will oversee a team and can be in a position like Senior Digital Marketing Manager or Director and can earn twelve to twenty lakhs annually. The Leadership positions include being a Chief Marketing Officer (CMO) or Head of Digital Marketing. This includes making big decisions about the company's marketing and can earn twenty-five lakhs and above each year.
Conclusion
With the increasing development in technology, the scope for Digital Marketing professionals is increasing as well. Pursuing a career in digital marketing is a way to allow yourself full creativity, with a learning environment as well as job stability. At present, a lot of businesses are relying on digital means to connect with their customers and promote their services and products. Therefore, if you choose the field of Digital Marketing, you will have numerous career paths available with good salary.